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Benchmarking costs for Virtual Classroom Training – HELP!


The content for the course or session would already be written and ready to deliver. If anyone has any idea of pricing (perhaps maximum and minimum) that would fantastic!

4 Responses

  1. Virtual classroom

    Hello, I wonder what we are using as the definition of a virtual classroom. If this means a live interactive session on phones,

    interactive video screens or some sort of web link then I would imagine the cost will be very similar to a face to face session in that

    the time committed by the trainer will be exactly the same and its the time you are paying for. 


    If the virtual class was purley web based and interactions were not real time then you might get a lower fee but only if the trainer felt

    they were not going to spend the same amount of time with the delegates.


    Upper and lower fee range – between £300.00 and £3000.00 per day.     


  2. Value-based Pricing for Webinars

    Great question and a topic for debate.

    Unfortunately, as with lots of things "online", there is often a perception that it must be cheaper than face-to-face and clients may put pressure  on you to price at a lower cost.  But in reality, you will have spent the same (if not more) time in preparing the session for virtual delivery and your live training costs will be similar.

    In the past, one part of the business I was in, priced their webinar versions at slightly less than the cost of the face-to-face equivalent.

    This in part took into account that it was generally faster to deliver online than in a face-to-face environment but that the outcomes were felt to be similar for both delivery methods.

    Clients seemed to be OK with this model, as they saw the time and cost saved from not having to travel a key factor and the fact that the programme was spread over a number of shorter webinars over a few days, was preferred to two/three solid days out of their office.

  3. adding to perspec 1’s excellent answer…..

    It is unlikely that a live and interactive web delivered session would actually last more than two hours, but in that time delegates will be able to achieve the same sort of learning objectives that they would in a half day face to face workshop. 

    A trainer would therefore probably charge in the region of a half-day to a day "normal" rate for a such a session; I am presently running a 2×2 hour programme online (on non consecutive days) to replace a one-eight-hour-day face to face workshop.  The online version is priced at two thirds of the fee for the face to face version for a smaller number of delegates, but the other savings and benefits to the client (and the planet) are many and varied.

    I hope this helps


  4. Virtual Classroom Training – Pricing for delivery and developmen

    Hi Kate

    We have been delivering Virtual Classroom Training (live) for a couple of years now and your question is a good one!  As others have already indicated, 2 hours is about the maximum time you can realistically run a live VCT for – although you can run sessions over an extended period by running a short session, setting a task which is facilitated locally and then getting back together via the virtual classroom….

    We take into account the fact that we can deliver the training anywhere in the world from our own offices so there is no travel time incurred.  As a result, we feel that half our normal day rate for classroom delivery is appropriate – you have to set up (as you would a ‘real’ classroom) and you have to deal with course assessments in the normal way – so it seems about right to us.

    We will deliver two VCT sessions per day – or even three if they are just one-hour VCT’s – but be careful!  Don’t let the client assume you can do 4 in a day (i.e. 2 hours times 4 = 8 hour day right?)  Wrong!!  it takes longer than you think to set up, and delivery (because you are working your auditory senses overtime) is very, very tiring!

    All well and good, BUT….  and this is a big but!  VCT’s are very, very different to instructor-led training.  Unless you are going to put your class to sleep with PowerPoint, you have to design interactive exercises, whiteboard discussions, Flash exercises and interactive challenges that engage, stimulate and enthuse your trainees exactly as you would in the classroom.  Except you have to do it differently – using the tools you have available in virtual space.  If your client assumes they can take instructor-led training courses, beef up the PowerPoint a bit and call it virtual classroom training then good luck!!  We are specialists in virtual training design and take it from me, a VCT has to be designed as a VCT – and for the specific platform it will be run under.

    Hope these comments help….

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