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Seb Anthony

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Benchmarking, what is it and how do I do it?


I'm an L&D Consultant working in the Oil & Gas industry. One of this years objecives is "benchmarking". I'll be looking at costs of training as well as quality of material etc. but how do I go about banchmarking this against industry standards etc?
Frank McGoldrick

5 Responses

  1. Only benchmark outputs
    There is no point in trying to benchmark costs or quality of materials without looking at outputs – the key question is what did the L&D achieve?
    To do this you need to benchmark on an evaluation basis. So for example – do you compare notes on competence systems or ask whether competence standards and business performance have improved?
    We also have a benchmarking scale on EvaluationZone if you want to subscribe.


    Paul Kearns

    PS. I guess whoever set you this objective has no idea how to do it!

  2. Benchmarking Organisations
    One way is to contact other companies in non-competitive arenas and compare notes, or to participate in benchmarking projects that are currently running in this area.

    You may well find that the organisation you are working for is a member of an organisation which facilitates benchmarking on behalf of its members.

    Three such examples are the ‘Best Practice Club’ (, The Benchmarking Exchange, and a government organisation called ‘Fit for the Future’ (

    Hope this helps

  3. Benchmarking
    We have set up a network called StrategyNet and this gives participants an excellent way to exchange information in total confidence. If you would like to talk about this please either give me a call 01444 455052 or eMail me at [email protected]

  4. benchmarking report
    If its of help, NEC has just completed with LSDA a benchmarking report into distance learning. It is a report looking at process not metric benchmarking but may help you with a framework as a starting point for your own research. Let me know if you want a copy.

  5. Benchmarking Oil and Gas Industry
    Hi Frank – good news, we have already been involved in undertaking this task within the oil and gas sector – drop me an email with your contact details and I’ll give you a call to see if I can help you out – [email protected]


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