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Jacqueline Cao

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Benefits Of Using Gamification In The Workforce


Your employees are great people, but it's your job as a manager or business owner to get the most from them by bringing the best out in them. Gamification is a commonly used term over the past few years in the marketing industry, human resources, sales, and entrepreneurship. Gamification is a great way to boost cognitive function, attention, engagement, and interaction. Many companies are implementing gamification to get more from their employees. Here are 3 ways you can use gamification to motivate, encourage, and retain your employees.

Improving The Cognitive Abilities Of Your Employees

A great way to get more from your employees is to tap into more of their brain power. Gamification increases brain function because unlike most work, games are fun.Games improve brain function in older adults. It can give an older brain the cognitive function of an up to 25 years younger brain.

Try creating a game out of getting more sales or completing more followups. If you add a leaderboard for everyone to see the competitive spirit will rise among them. These cognitive benefits can last up to six months from playing the game. Your team will stay smart even after the gamified project is complete.

Work So Fun They'll Want To Do It On Their Free Time

Gamification creates a desire for the completion of goals and tasks. It also triggers a consistency bias, giving people the desire to be seen as someone who completes all of their work. People also love proving to their peers they are engaged in the group's work activity, so they can be seen as one of the elite, successful members of the tribe.

The biopharmaceutical company AstraZeneca used gamification in a training project to train over 500 of their agents in a more efficient and effective way. The platform they used to host this training game was most Accessed accessed outside of work time. People are very likely to engage with a productive game while they're winding down for the evening, particularly if they know their peers and colleagues can see their progress and results.

Getting 95 to 100% Compliance From Your Employees

If you want to get your employees to do something, make it so fun they will want to do it after work instead of watching tv or waiting for the next day. Many companies that have implemented gamification to motivate their employees have achieved between 95% and 100% retention and engagement rates. For example, Mesk7 provides training videos for their tech support team in regards to how to deal with customer concerns and tech issues. Information is updated on a regular basis as customer’s needs change.

Try creating your next video training series with a group board displaying how many of the videos each employee has viewed. Very few people want to be seen as outliers in the communities to which they most intimately belong, such as the workplace. Gamification shines a light on the ones who aren't involving themselves in the workplace community.

Gamification is an excellent method for motivating your employees. It'll make them smarter, or at least use more of their brainpower when handling work tasks. It'll get your team to engage with their projects and with one another more often after work, or outside of work time. Try implementing gamification in the workplace and see how your team responds to it, it may just be the greatest productivity tool for your business.


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