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Seb Anthony

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Case Studies Wanted

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I recently did an interview with Seth Godin about being remarkable – here’s a snapshot of the interview:

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DG: In your book ‘Purple Cow’ you argue that organisations need to provide products and services that get talked about. Is this the sole responsibility of the marketing department?

SG: My position is that the WHOLE company is the marketing department. Hiring, for example, is a marketing act. Not just the way you do it, but who you hire as well.

DG: So how can an organization encourage its people to be remarkable?

SG: The very same way they encourage people to not steal or to give a speech or anything else that might be difficult. It's mostly about deciding that it is important and rewarding it and expecting it

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If you believe that your Human Resources or Training function has done something remarkable and they are willing to talk about what they did, then email me at [email protected] and we’ll look at featuring it in a future Top Briefings Passionate People Show.

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Duncan Gotobed
Founder
Top Briefings


Duncan Gotobed in the producer and host of the Passionate People Podcast.

In my latest show I look at how to find the right words to say in a crisis, with Carole Spiers, an international leading authority on corporate stress.

Listen to the podcast http://www.topbriefings.com

Subscribe to the podcast http://feeds.feedburner.com/TopBriefingspassionatePeople

Duncan Gotobed

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