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Category Management


Does any one have any information on Category Management or know where I can get some?

I have been asked to run a course on the subject but really don't have a huge amount of information to hand.


Adrian Pitt
Adrian Pitt

3 Responses

  1. Category management
    It sounds interesting – do you have any clues from your client. eg what industry is this for, who would be targetted, what is your clients perception of Category Management, and why does he/she need it?
    Id love to help out if you are able to throw any light on it.
    (please let me know if you make any progress, it may come up in the pub quiz!)
    Tom Lane

  2. Category management
    We can help but need to know why they want it and the nature of the industry. Are they intending to use it for HR or operational management purposes?

    Let us know further details and we will put together some info for you.

    [email protected]

  3. Category Management
    The answer depends very much on the following questions: Are we talking about FMCG/Retailing?, Is your company large or small?, Do you want theory or practice?

    We work with many FMCG clients to develop their CM capacity, and have great references from retailers such as Tesco and blue chip suppliers such as J&J, British Bakeries, P+G etc.

    If you want to discuss further – email me a contact number


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