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Seb Anthony

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Communication strategy/policy


Could anyone share with me what they do in their organisation to ensure that all staff, including operatives get to know about the business plan anad what is happening in their business on a regular basis.

I have thought about the usual team meetings, newsletters and team briefs - but does anyone have any other good ideas or examples of things that you can send.

Thanks very much
Ceri-Anne Bailey

3 Responses

  1. Back to the Board?
    The biggest communication breakdown comes from too much restricted access.
    Often we see ‘Back to the Floor’ giving insight to managers who may have lost touch. Make the exchange two way then each will consider that there is nothing being kept from them.
    Rotate the individuals. If both are seen to respect the confidences of the other and act positively then this channel will become immensely powerful.
    Why not have the Personnel Manager be the witness at a formal feedback session when the exchange finishes?

    Hope this helps.

  2. communication is not “stuff”
    Sending newsletters, brochures, credit card bullet points should only be as a follow up to managers talking to their staff. If you must send materials, make them short, and send them often, maybe on a point by point basis over several weeks. Relevance to the section of the workforce should be paramount, so dump the management-speak and get down to what the business needs them to DO.

  3. Video Briefing
    If the directors or senior managers agree! they could video their communication briefing, this can then be viewed by all staff at any time. This is a great technique as the same message is heard & seen by all, it’s not diluted or misinterpreted depending on the dept managers understanding or communication style. It’s also useful for those on leave/off sick as it can be viewed on their return, inductees can also view it as part of their induction programme.


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