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Jim Johnston


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Communication Style Questionnaire


 Hi Guys,

For years I have been using what I call 'Behavioural Styles', 'Driver', 'Analyst', 'Expressive' and 'Amiable', which to me has always been easy to use and fits in nicely to a good day on communication. I was concerned that I could be breaching copywrite, and today found out that the questionnaire is actually 'Social Styles' and yes, we have been breaching copywrite. 

To use it now the cost is $30 per person and to do the cost justice it needs half a day, which pretty much takes away all the advantages the version I have been using has, + the additional cost I can't swallow and the client will not pay. I also have to become 'accredited' for the bargain price of £900 + VAT. As I am already SDI qualified and their questionnaires are cheaper, I can't see the point, and SDI takes too long to do as well, so back to square one.

So now I need an alternative. Does anyone know of an off-the-shelf questionnaire where I don't have to spend up to £1000 to learn how to use, that costs under a tenner per person and takes about an hour + half to do. We want a quick indication of style as a basis for an exercise, not a detailed psycho analysis of character.

Any help greatfully received.

5 Responses

  1. How about this?

    Most behavioural style questionnaires are tied up as you describe. How about looking at ‘Please Understand Me:Character and Temperament Types’ by David Keirsey? It contains a short questionnaire  based on Jungian theory. You could buy the delegates a copy each for about £6 and they then have the added value of a good book to take home!


    Julie Cooper TSM Partnership

  2. The DOPE test


    A really quick one is the DOPE test (dove, owl, peacock, eagle). You will find loads about it on the internet and, as far as I know, the questionnaire is free.


  3. Certification is not needed to use the Social Syle Self Percepti

    Yes there is copyright around the material through TRACOM in the USA – Certification is not needed to use the Social Syle Self Perception – The certification is only needed to use the Muti Rater tools and cost of this is £750 + VAT for a two day course. I think this is well priced compared to many other tools on the market. Happy to send you more details


    Graham Price

    accelerate UK

    Social Style International Parther in Europe

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Jim Johnston

L&D Consultant

Read more from Jim Johnston

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