Every marketer knows that customers want to feel special using services and buying products. That is why we often see such ads as "exclusive deal" or "limited edition". Online business follows the same logic. eLearning becomes more and more popular due to the variety of options it offers to users. Everyone can now choose what to learn, how and when to do it. There are clear signs of personalization is we take a closer look at the current eLearning trends.
Targeted Learning
The "revolutionary" idea is that learning does not have to be boring. The problem is that we all have different definitions of boring and it's not easy for a company to find a homogeneous version of a learning service that would fit most of the users. That is why we will see more and more services that take various approaches to address the needs and desires of their customers. A top manager might need something different from a marketing online course than a sophomore student. This is the idea of various consumption frames and becoming useful to different types of clients.
Microlearning
It is a real challenge to stay motivated and focused when you have to read a 2000-word text and then answer 100 questions about it. This kind of learning approach is far from being effective. The modern educational services use the microlearning approach instead. It means that a learner will get assignments in small portions with some kind of rewards at the end of each of them. It is more effective and less stressful. This trend is becoming more and more popular and there are numerous services offering assistance with specific types of tasks.
Feedback as the Source of Insights
You might think that you know exactly what the target audience wants your eLearning service to look like. But what is there is something significant you are missing? Or what if your presumptions are false? The modern world is changing very fast and it's hard to keep up with a modern learner's requirements. It is also easier to get the feedback from the prospective customers through the questionnaires, polls, etc. A successful strategy should have the basis of people's needs otherwise, there is a big risk of creating something no one needs.
Social eLearning
One opinion is good but two opinions are better. When you watch an educational video, you will most definitely read the comments below it. Is the information there correct? What do other people have to say about it? It is quite often that you learn something even more important from those comments than from the video itself. The phenomenon of social eLearning is not new and will continue to grow in the nearest future.
Analyze This and Analyze That
No business can be profitable without regular data analysis. It is the best way to personalize a learning service and make it more appealing for users. You will be able to create pages that meet some of the particular needs of a certain group of clients. Based on their answers to the tests and questionnaires, you can give them personalized information.
Managing Content
We used to piece together the facts gathered from various resources to get a wholesome understanding of a particular topic. It is a time-consuming process. The future of eLearning services is the creation of user-focused blogs, guides, and videos. A learner will easily find the required information without leaving one single resource. It is a convenient and fast way to get the necessary knowledge.
No Videos - No Clients
Video learning is something you have to start thinking about right now. We all share videos through the social networks and watch short tutorials every day. By 2019, 82% of the world's internet traffic will be video content. It is an impressive number that will influence all of the online platforms and eLearning is not an exception. If there is no possibility for you to create your own videos, you can borrow the existing ones from YouTube and Vimeo. The point is that until the idea of augmented reality and VR technologies does not surpass the popularity of video content, you will have to use it, having no better alternative.
Mobile Users
If your app or website is too slow to use on a mobile phone, it can turn into a real disaster in the future. More and more people use their phones to learn something during a lunch break or work commute. Losing the opportunity to become more useful to your clients is harmful to your business, without a doubt.
There you have it, all of these trends point out that the future of eLearning is a personalized approach. The more use a particular learner can get from the learning process, the more effective and popular a service will be.
