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Confidence and Sales Skills for Marketeers!


I am running a short sesison (4 hours) for a small team of marketing professionals.  The aim is to increase their confidence in liasing with external suppliers, to proactively pick up the phone and take advantage of up and coming publicity / marketing oppotunities.

I have run sales training but it has been focussed around call centre staff and mostly inbound calls.  My material is dated, as been out of L&D for couple of years and I would like a fresh approach.

I want something that makes a big impact and would appreciate any input.  I am hoping to get some scenarios from the manager that I would llike to incorporate into the programme.....

Thanks in advance for taking the time to read this and any other thoughts/ ideas would be great...

One Response

  1. How about….

    Splitting them into two groups, giving them a scenario each, and asking them to mindmap on a piece of flipchart what the opportunities in the situation could be.

    Then swap the flipchart papers, and ask them to build on the other groups work, adding where the opportunities might lead if they were followed up, with measurable outcomes if possible.

    From there, I might use a negative reversal exercise, asking them what behaviour they would need to show to make sure none of the outcomes actually happened (I usually tell them they are evil infiltrators from their chief competitor)

    It’s easy to then reverse the list and identify the opposite behaviours you do want them to show. Get them to nail them as precisely as possible, identify obstacles that are stopping them and work on how to overcome them.

    Hope this makes sense and gives you food for thought!


    — Julie Cooper

    Spring Development

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