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Isobel Tynan

www.lifetravelling.com

T&D Manager

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Creative Thinking: A man named Arthur, a beer named Guinness!

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A global toast to Arthur Guinness takes place on 24th September at 17:59 Dublin time. It marks the 250th anniversary of the signing of the 9,000 year lease on St James’s Gate brewery by this far-sighted entrepreneur. In addition to being a globally recognised brand, Guinness is also a fantastially innovative and creative company. Well known innovations have included: the introduction of the widget into canned Guinness creating the same creamy head as the draught version and award winning advertisements that have continually delighted their audience. The early print versions featured the well known toucan and,in more recent times, tv ads including the white horses and surfers (one of the most popular ads of all time). And now, Guinness have taken the very unique step of nominating 24th September as Arthur's Day with celebrations taking place in Dublin and across the world. This innovative event reinforces the global Guinness legacy. It also encourages and enables sponsors and consumers to learn more about the history and legacy of the organisation while participating in a great party (musical acts are taking place in venues across Dublin including the Guinness Hop Store where 2,000 people from all over the world will gather to celebrate ). An additional innovation of the 250 year celebtraions is the Arthur Guinness Fund (AGF) entitled Creating opportunities for communities. For every signature added to the special GUINNESS 250th poster on display in pubs across Ireland Guinness will contribute €2.50 (up to a maximum of €2.5 million). And, very fittingly, the fund will go towards enabling and supporting people to create/innovate with ideas and develop projects that have significant benefits and impact within their own community (in conjunction with www.socialentrepreneurs.ie) Further information on Arthur's Day including a link to the AGF can be found at http://tinyurl.com/lqyckt

One Response

  1. Creative thinking comments

    I am small creative comparing myself to you guys. However, as far as there is no equal opportunity in terms of sharing Knowledge, Technology, Resource, Health Development and Exchanging of mutual interest in everything between the world nations, I think, we, so called  the creative thinkers can not achieve much by with our "creative thinking lectures". Let us take an as example for the recent Copenhagen meeting which was for sustainability of Environment status and searching for an alternative energy or renewable energy. More than 100 hundred of Heads of states have attended this meeting but there was no reasonable agreement reached in this meeting. The reason to this failure was because every one to have the "Big steak". So these gentlemens’  if we are speaking or playing honestly deals to this subject and many other issues, there is no much left for the under developing countries but at the same time, they tried or they did quote the minimum to the "Third World countries". So shall we try to creative a middle ground for such issues? Thanks & regards Zahra J. Saleh [email protected] — Thanks for your good service

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Isobel Tynan

T&D Manager

Read more from Isobel Tynan
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