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Customer Care in Schools


I am looking at adapting our existing internal customer care training programme for delivery to school catering staff.

Can anyone point me towards a resource that can give me some information on the customer expectations of children or differences in customer expectations between children and adults.

I would like to know what potential issues I should be aware of - if anyone has designed training for this population I would appreciate any advise you can give.

Many thanks
Nigel Parry-Price

2 Responses

  1. ask the audience?
    I don’t know if you’ll find this helpfull or not but….

    ~”Children” is a wide brief, school caterers provide to a customer base that ranges in age from 4 to 16 and of both genders, the cultural and ethnic background will be very diverse and the socio-economic background is probably pretty varied. Therefore it is unlikely that you will find a straightforward answer to “what are the expectations of children?”

    ~It is probably also relevant to assess whether the children see themselves as “customers”…I suspect that many will see themselves as “prisoners”! In this case is it the children or their parents who are the customers? Or is it the school staff or the board of governors?

    ~It will also be important (I suspect) to recognise the different motivation of the staff of the catering units; some may be career people, others may be parents of some of the students, others may be casual or seasonal staff.

    These may seem esotric issues, particularly if you are constrained in regards of the time available for the training but they are quite important

    Good Luck

  2. Kids
    I have no experience of this but I do know about the difference in learning between children and adults.

    Logic and rationality are much less in children. Acceptance and conformity is often greater.

    This makes customers reactions and whether they have any basis for their demands/requirements very difficult to judge.


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