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Customer Service Training Video


I am implementing a customer service training programme for staff at a retail company. As part of the training I would like to show a 15 min video:

"Service focused through the eyes of the customer".

Does anyone have a copy of such a video or know where I can purchase one.

WHERE IS THE BEST PLACE TO START! (names, nos, addressess)

Please help me as this is an integral part of their retail training.

Richard Ordman

4 Responses

  1. Customer Care
    I have seen a WELCOME HOST video which is promoted by regional tourist boards.It has some “before” and”after” retail situations and several more from the “leisure” industry.I have used it on my customer care courses.It may have transferable value to your situation.I think,however,you need to sign up to the tourist boards scheme which would mean your staff getting accreditation on completion of the 1 day course and your org displaying the WELCOME HOST sign

    Don’t forget the equality and diversity considerations in customer care


    [email protected]

  2. Customer-focused Service
    Hi Richard,

    I cannot help with leads on the video you are looking for. However, if you regularly deliver training on the topic of service & customer satisfaction, you may be interested in the following books:

    Marketing a Service for Profit (Kogan Page)
    Greg Clarke

    The Marketing Plan (Amacom)
    William Luther

    Managing the Professional Service Firm (Free Press)
    David Maister

    I have personally used these books to gain insight into developing services with greater relevance to customer needs. Unlike many other books on the topic of selling services, the above books have a strong practical approach and offer various “bits and pieces” that can be immediately applied to real situations.

    I hope this helps.


    Michael Beaton
    Managing Director
    Topstone Corporate Resourcing

  3. customer care
    “if looks could kill” another old video arts product, may have been updated recently, has some good messages. You could always try a preview house where you can view a number of different products.

    I don’t know where you are but there is one in Long Eaton, Near Nottingham called Christo’s. In my experience they are always very helpfull.


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