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Dominic Valentine

Dominic Valentine

Training Manager

Read more from Dominic Valentine

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Do slogans work? -in training design,delivery or selling it?


"He or she who runs must be able to read" is an old adage from commercial advertisers but  does that mantra have resonance today? Soundbites are the tools of politicians and hard pressed media producers working to fericious deadlines. Do they persuade/entertain/inform or do they put an increasingly sophisticated audience off? Shallow -devoid of meaning? All sound and fury, signifying nothing? Don't we have to convey our "trade" with an economy of words plus a picture,logo or badge?

Some do work for me such as:-

1. A record of service - a promise of more
2. Life choices can either be heart and head or the belly and the groin
3.Freshen up with 7 up  (I think)
4.Bread wi' nowt taken out

What has worked for you?

2 Responses

  1. Remembering
    Martin Luther spoke for 90 minutes 50+ years ago but I and everyone else remember just 4 words..He had a dream. Straplines are essential!

  2. Remembering

    Absolutely Steve -and that quote you remembered can trigger linking memories of what followed the dream:-

    "That one day, in the words of that great spirtitual hymn,brothers and sisters we will be able to say:

    Free at last/Free at last/Thank god almighty we are free at last!

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Dominic Valentine

Training Manager

Read more from Dominic Valentine

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