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E-learning growth ‘set to rise to £19 billion by 2015


Growth of mobile learningarticle by Diane Shawe M.Ed.

Academy of Vocational and Professional Training (AVPT) finds that the market for e-learning just keeps growing and growing, according to various research and sales figure surveys

A survey by Ambient Insight Research has showed that the worldwide market for e-learning products was $32.1 billion (£20.5 billion) in 2010 and is expected to rise to $49.9 billion by 2015.

Products and methods of online learning that were deemed the most successful in sales rates included “how to” videos, step-by-step interactive guides and course notes which have multi-media inserts and annotations which directed learners to other resources.

Writer for Gadget magazine, Andre Joubert of MWEB Business said that he thinks the availability of media-rich, interactive e-learning content on the internet – and the advent of uncapped, business-strength broadband connectivity is changing the face of e-learning. He based his analysis on South Africa, but his principles apply worldwide as global sales figures show.

We noted from our research that Mr Joubert said: “E-learning has long been recognised as offering considerable advantages over conventional classroom-based training when it comes to training employees and management quickly, efficiently and conveniently.

So what about the Virtual Classroom?

We see 2012/13 as being the breakthrough year for virtual classrooms, as organisations move on from webinars (which are increasingly commonplace) to more interactive environments offered by virtual classrooms.

I am certainly excited by our  online courses which are recognised and accredited in over 200 subject matters.  As  result of this growing trend AVPT has launched the first globally accredited Virtual Tutor Facilitator course. To train

virtual teacher vtf

A New Career Opportunity as a VTF

professionals in becoming a qualified online Tutor who want flexibility and positive earning potential to assist individuals gain a professional recognised certificate  using a mobile learning Management solutions through facilitating their online learning.

Training through online learning is now widely available on the internet and can be beneficial to anything from flower arranging, PowerPoint presentations through to health and safety.

Soft skills is now becoming the new hard skills and offering mobile training and  advice  through e-learning are valuable to many people and a range of businesses globally.

Tim Dingle AVPT Chief Development Officer cited many benefits of the virtual classroom, such as convenience, relevance, immediacy, affordability and ease of use. He added that beginning the learning experience can be as easy as starting up an internet browser.

According to research by Key Note from last year, instructor-led training represents the largest sector of the market, although e-learning teaching – which includes blended learning – showed the highest growth over the review period between 2005 and 2009.

Mobile Learning forging forward.

A 2009 research report summarised that they thought mobile learning could be a “maybe just maybe”, In 2010  a definite trend was being recorded and in 2011 they saw mobile learning as a major driver for the growth of the e-learning market.

The driver is not one of simple learning enhancement and support but driven by a requirement for portability and availability made possible by smart phones and tablet devices, the learning “additionality”. The PC might still remain key to many learners for some years to come but I believe that the call for mobility, flexibility and the trends to workforce mobility will win the day.

We are particularly taken with the concept of second screen learning, in that learners will use mobile devices i-pads, smart phones etc… in conjunction with other forms media such as skype, bluetooth and appliances imbedded in a variety of devices such as the TV, car or even on your fridge.

I do not see mobile learning as a straight replacement to existing genres, and accordingly iIdo not advise organisations to rush headlong into mobile learning solutions because they can be an expensive option if not properly planned out.

Mobile learning in appropriate additional ways  can be used to enhance the learning mix. One principle game changer is our ability to upload current or new courses into our LMS, cutting down on project development planning time and costs and enabling a blended Learning proposition to commence not only laterally but securely, scalable and in real time.

For instance the unemployed, people of disability, prison population, senior citizens and excluded children from the educational system could all benefit in real time whilst keeping the overall unit costs down by scaling and up-skilling with an emphasis on inclusion and virtual support.

Content can now increasingly be authored or in many cases converted to become fit for all purpose all range device delivery and in real time.

HTML5 coupled with Cloud based services will further embed e-learning into the all- pervasive always on internet. Indeed the terminology of mobile learning/ e-learning will lose differentiation, as will the nature of the device that the learning is undertaken upon.

Technology coupled with the growing importance of social media learning will lead to greater learner acceptance. I for one have seen a pattern stemming from the services we are offering to date and look forward to 2013 as we believe it is going to be a bumper year for mobile learning.

Visit us on or call us if you would like more information on 0203 551 2621.

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One Response

  1. I am just thinking that

    I am just thinking that elearning id only possible for those people who can really have access on the device due to financial resource for them to buy such medium for their education. If this will be the case, that in the future all education syste,m will come to digital learning, for sure many will left behind, and that we only like promoted that education is only for those who can afford.

    Jake Moore of – designer of custom kindle fire cases

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