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Marc Powell

Emailogic Limited

Managing Director

Read more from Marc Powell

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Emailogic turns 16


It started with some research - and a simple idea.

On 14th May 1998 Emailogic was formed as a result of research which scoped the impact of collaborative working in business – this was conducted in association with 25 large IT vendors (Including: Microsoft, Lotus IBM, Hewlett Packard and Oracle).

The key finding of the study was that there was a disconnect between HR and IT teams. HR had no input into IT strategy and this which was producing a training gap – specifically with the behavioural aspects of communicating using technology. The original Emailogic team ran some focus groups and it was found that even in 1998 the biggest issue was email overload.

Emailogic’s best practice course was developed which offered a 90 minute solution to improve communication while reducing email overload, email addiction and unnecessary distractions. A measurement of change was devised to give a proven ROI for customers – so far Emailogic have trained more than 150,000 people and this figure is growing every day. We save email users an average of 31 minutes every day and cut inboxes by 40% giving businesses significant and clear business benefits.

An Emailogic Train the Trainer programme swiftly followed allowing the Emailogic training product to be licensed and therefore delivered more cost effectively into large organisations. Over 250 customer trainers are now trained and are delivering Emailogic training programmes internally in their organisations in exactly the same way as Emailogic trainers deliver.

While building a customer base of large organisations spanning every sector from NHS to law, government to IT, further recognition came in the form of 2 training awards – one of which Emailogic won working in partnership with HSBC on a major rollout.

The Emailogic e-learning course was later developed to allow easy access to the training for all staff.

Since those early days Emailogic the company has gone from strength to strength – constantly innovating and developing new ways of delivery as well as new courses and services. Every Emailogic course is focused around helping people in business use technology more effectively to communicate better and be more productive.

Emailogic now delivers live webinar training of all courses to customers spanning the globe – starting at 5:30am UK time and going through to 9.30pm UK time.

We are always looking forward to see how we can innovate and create the next training product.

Further courses now offered by Emailogic include:

• How to get better results from your Meetings

• How to get things done using Outlook 2010

• How to successfully manage virtual relationships

• How to design and facilitate successful webinars

• How to successfully manage change

For further flexibility we also offer customers a variety of additional learning resources such as interactive quizzes, videos, induction materials and best practice guidelines.

As Emailogic looks back on 16 years of growth and success, we would like to say to all of our valued customers and partners “It’s been a fabulous journey so far – and the future is looking even better! Thank you”.

Author Profile Picture
Marc Powell

Managing Director

Read more from Marc Powell

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