FiftyOn (www.fiftyon.co.uk) is an employment website for the over 50s. In addition to career advice and recruitment opportunities it also provides lifestyle offerings to a market that is currently growing faster than any other internet user group.

Today more than 4 million people in the UK over the age of fifty own a computer, and half of those use the internet. Despite this, according the Cabinet Office Report “Winning the Generation Game”:

‘Older people have not received, and are not receiving, the accurate information and intensive guidance about the career choices open to them, or the more active assistance with job search and specific training, that they need.’

For this reason the FiftyOn website includes a career fitness centre where visitors are encouraged to reassess their career and take control of the future by learning new skills.