Although the Middle East is still struggling with political turmoil and conflict among differing ideologies, much of the region is thriving, with immense opportunities for foreign investment and continued economic growth. Cathy Wellings gives her advice on getting the most from any business dealings in the area.
The diverse countries of the Middle East each have their own unique identity and culture but share many fundamental beliefs and traditions which are common throughout the region. You cannot really understand Middle Eastern culture without understanding that Islam is more than a religion - it is a way of life. It governs politics, family life, values and business practices and it is essential that you respect Islamic culture, customs and prayer times while on business in the region.
Personal relationships are highly valued in Middle Eastern cultures and networking is essential to develop relationships before doing business. People in the Middle East tend to mix their business and personal life and therefore use personal relationships to get things done.
The following tips will help you ensure that you maximise your opportunities for doing business in the Middle East:
For more information on Communicaid, visit the company's website
Cathy Wellings is the culture and communication manager
at Communicaid. She oversees the design and delivery of more than 500 programmes in over 30 countries every year. She has lived and worked in France and Spain as well as the UK, training professionals in culture and communication skills.
We are running a country by country business etiquette guide. If there is a country that you would like us to look at, please let me know: email features@trainingzone.co.uk
To see the other Country guides that Cathy has prepared click on the following links:
The rising sun: Top tips for dealing with the Japanese market
Some like it hot: Top tips for smooth working in India
Taming the dragon: Top tips for dealing with the Chinese market
Living the dream: Top tips for smooth negotiations with the American market