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Seb Anthony

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Growing training revenue in the automotive industry


Hi. I need to come up with ideas for growing revenue from training in the automotive industry. I have no previous experience in this industry so wondered if anyone had any suggestions on where to start researching?
Carson Warnes

3 Responses

  1. Clarification needed…
    Sorry but it does matter, are you asking:

    a.) How to use training, to train staff in the automative industry to make money?


    b.) How to sell training to the automative industry in order to make money?

    Because the two questions require very different answers and I’m not sure which you are asking.

  2. Car industry
    I think there are still a few questions outstanding for me.
    Because you have no sector experience, I am assuming you are not offering sector specific training. So what type of training or services do you offer? (The opportunities and entry points could be very different for leadership development than for H&S, for example.) And if it is generic, why are you targeting the automotive sector rather than any other?
    Do you have in mind dealerships (sales, after-sales, customers service training), manufacturers, or suppliers?
    As you are selling your services, are these high end, low cost or niche services?
    How is what you are offering different to the competition? And why would a company use you if you don’t have sector experience?
    Do you offer online training? Are you UK only or international? Etc.
    In the absence of these details all I’d say is you might like to start by contacting the Society Motor Manufacturers and Traders (and do ask for their Industry Facts 2007 booklet and use their Supplier Finder to check out the competition).
    The Sector Skills Council – if your training is pitched at that level – is the Institute of the Motor Industry.
    I’d also contact the corporate university of one of the car makers to see what they do in-house, whether they use associates and what they buy in.
    Its hard to break into any market but it you have the right offering at the right price then you are in with a chance. The automotive industry, like some other business areas, seems to me to prefer sector experience, but eveyone has to have started somewhere.
    Best of luck


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