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Seb Anthony

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How much to charge for Coaching?


Would anyone like to suggest a session rate for coaching executives at middle/senior management level. I am defining a session as 1.5 hours. This is in the South East of England. A daily rate is not so appropriate in these cases.
Thanks for your thoughts!
Kate Scott

5 Responses

  1. take care not to under charge
    Hi Kate
    Of course a daily rate is appropriate.

    You must have a business model which requires that you make a certain amount of money to remain solvent, with a one session taking the best part of a 1/2 day (ignoring travel) you need to charge at least 1/2 day of a consultancy rate.

    Many coaches find themselves grossly undercharging and then wondering why they cannot make any money!

    For senior managers it is not unknown to charge 500-2000 per session.


  2. Advice
    Hi – we run a very robust assessment process for executive coaches and I have a panel of executive coaches I can recommend as well as provide an indication of fee. my email is waynedotmullen@standardbankdotcom

  3. How much to charge
    Kate I’m with Mike on this – and apologies in advance if this sounds like egg-sucking, not my intention! – you need to take in to account your travel, prep time, etc – plus you wouldn’t, presumably, be able to do anything else for the remainder at least of that half (if not whole)day. It’s up to you of course but I would advise you strongly NOT to go down the route of an hourly rate (it just gets too complicated in my experience). My minimum charge is half a day (up to 4 hours)and only then in the South East and therefore local(i.e. if it’s in the EU/Scotland/elsewhere in UK then that’s not sufficient)
    I guess if it’s all for the same company in the same location you could decide to offer to do 2 session in one half-day?
    hope it goes well – best wishes

    Andie Hemming

  4. Average Prices
    Hi there,

    From what I have seen in the market average prices for one2one sessions with execs etc can vary from £600-£1500 for a half day session.

    Hope that helps.

  5. Thanks!
    Thanks to all of you who’ve taken the time to respond – other suggestions for rates also welcome!


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