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Peter McOnie

Coaching, Training & Development

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How much to charge?


I have created a number of courses and, as such, copyright is mine that another org wish to deliver. What do I charge them? Any help much appreciated Thenka Pete

5 Responses

  1. How much to charge
    Hello Pete
    What to charge will be influenced on many factors. If you are planning on marketing the programmes for organisations to use as an in house resource, then consider the content of your package. Does it contain, workbooks, trainer guides, session plans, slides, activities, pre and post programme questionnaires? What format are the resources in, can they be edited? All have a bearing on cost and value.


  2. Course cost
    hi Joy,

    Thanks for your input-much appreciated. The situation is that I am severing links with a training company for whom I did some feelance work. I wrote some courses that have been accredited but did not sign over copyright. They wish to use courses in future and I am trying to resolve how best to charge and what to charge. Accredited 1 day 2 day 4 day and 5 day levels 2,3 and 4


  3. Selling rights
    There are no easy answers but here are a few factors you should perhaps consider:
    1. How specialist is the content versus how available elsewhere; just how valuable is the intellectual property you put in, or is this a re-hashing of what you can download for free
    2. Is this a premium product that they can sell on at high prices or an economy version; will they be using it for many customers or just a few
    3. Do you wish to retain some rights to use the material as well; will you insist you get credit on the materials or will it bear their brand exclusively; do you want to be able to sell these materials to another party or be able to give them away on courses you run
    4. Are you selling the rights to use the materials in anyway they like, exclusively and in perpetuity, or are you licencing the materials for them to use up to a certain volume, for a certain time

    The price should reflect the value in the materials rather than the time you put into writing them (unless that was agreed upfront). For material you cannot easily buy, where they may use for fairly high volumes, or where there are quite a lot of materials (handouts, visual aids, exercises, action plans, etc.), I’d be looking at how much it would cost them to start from scratch.

    Hope that helps a little. Best of luck.


  4. a tricky problem..

    I think the issue lies with who paid for the time it took you to develop the materials – if you did it on your time and the relationship with the training company was that you delivered the courses to their clients then that is one thing, but if the training company paid you to develop the materials then I would imagine they have a very different view of things – perhaps the lesson is that the detail of the contract should have been more clear. Good luck though!

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Peter McOnie

sole trader

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