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Michelle Hughes

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How to use training as an incentive in your recruitment


As we all know, recruitment is the series of activities and skills to select and hire the right skilled candidates for any job role. The process of recruitment consists of analysing the job requirement, researching, finding and selecting the right candidates to pick for interviews, and using the right tools to attract employees towards not only job role but also, the business. Hiring people and integrating them effectively into your business and culture is also the part of recruitment process.

It’s a well known fact that all businesses need the most talented and highly skilled people in order to achieve high-levels of success in their chosen sector. Businesses are facing more and more difficulty in searching and finding the best skills and talent due to the stiff competition from other businesses and the packages and salary they can offer. One way a business can look to stand out from the crowd is by adding a development and training package to their offering to show potential candidates the investment the business makes in its employees and how much contribution is valued.

Historically, training has been predominately used to improve performance and productivity; however, businesses are now seeing that training can be an effective tool in attracting the right candidates to their role. Candidates have indicated that training courses are a big motivator when choosing a new company to work for, and indeed a great motivator for staying with a business.

It’s now widely recognised that training plays an important role in the motivation and incentivisation of employees that helps to attract the best and retain them for a longer period of time. Training is useful for employees and businesses in the same manner – bringing success at an individual and business level.

Training obviously doesn’t just benefit the recruitment process, it should be an ongoing incentive that allows employees to better themselves, further their career and add more value to your business. There’s the increase in productivity that occurs when any business starts training and development courses for their employees. Not all training courses will apply to all employees, your approach should be to offer courses and training that allow individuals to develop in their individual roles, not a broad brush approach where people feel they are wasting their time on irrelevant courses and do not feel valued for the individual roles they play in the success of your business.

People who feel they are valued are motivated which will have a positive impact on your business across a range of areas, it can improve profitability, morale, customer satisfaction, effectiveness and the reputation of your company.

With the advancements in technology and innovation training no longer has to be an expensive commitment, it can be giving employers access to webinars, eLearning, on demand learning and training portals.   

The method of delivery is not usually too important as long as it matches the individual learning style and the course or training criteria provides benefits that fulfill both the business and individuals requirements.

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