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Seb Anthony

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Hurt and Rescue


Hi there I am running a course next week largely around selling skills and in particular around selling customers bespoke solutions that completley change their lifestyle. A theme I am using through the course is hurt and rescue i.e. point out to the customer what is wrong with what they currently have and then step in a rescue them by offering them a new solution. I don't like the term hurt and rescue and I want to rephrase this and use this as my course title. Any suggestions would be greatly appreciated. Many thanks Sinead

7 Responses

  1. Reply to your questions for sales training
    Hi there,

    Sounds like it could be quite an interesting day and I agree that hurt and rescue may not be the best words to use for the context, particularly if it is then used with the customer.

    Traditionally I guess problem and solution would be used, but again, I don’t like those words either and are sometimes too cold.

    I think that by going in and pointing out to the customer what is wrong with what they currently have may be confrontational, by that I mean, think about cold selling techniques for switching phone providers, etc, how often do “what you have is rubbish” really works for a customer. “What we can offer you instead that will save you x, y or z” however, is likely to get a much more positive and engaging response.

    So, my tip would be use the words, “Engage and Improve” – especially if the client may not see what they are using is wrong.

    I hope this helps and please feel free to ask any other questions – I like getting my brain in gear!


  2. A few quick ideas

    How about ‘Pain to Pleasure’ (although this could have some dodgy innuendos associated with it) or ‘Complaint and Cure’ which is a bit more medical I suppose. I love challenges like this! I may well send more later!

    Sheridan Webb

  3. Enlighten; Evolve
    Hi Sinead,
    How about ‘enlighten; evolve’? i.e. step 1 – ‘enlighten’ the customer of the error in their ways; step 2 – provide them with a solution to ‘evolve’ their way of behaving.
    Just a thought.

    Fiona Go√Ľt

  4. Titles to the rescue


    Interventional Rescue

    There to repair

    Hurt less, live more

    You are unique, so are our solutions

    Less pain, more gain

    Let us take the hurt away

    Salving life’s problems

    Turning point

    Rescue your lifestyle

    Hope that helps


  5. more options.


    Here are some more… This is becoming like a word game… ūüėČ

    Fix & Move

    Know before you solve

    Know more, Do more

    Challenge & Rescue

    Discover & Rrescue

    Discover & Solve

    Find & Get Rid of

    …and so on…


    All the best.

    Ehsan Honary


  6. Thanks

    Hi Guys

    Thanks so much. Definitely a few in here I will consider.

    Many thanks


  7. Course Title

    How about


    Search & Rescue with people sending out an SOS (Save our Service)


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