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Seb Anthony

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Key Account Management

Key Account Management focuses on building strategic relationships with your most valuable clients to maximize revenue and retention. This approach involves personalized service, dedicated account management, and aligned business objectives to create mutual long-term value.
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Hi All

I’ve been asked to create a training programme on Key Account Management. I’m ok with the theory but am looking for some practical exercises. Any ideas

Many thanks

Damian Burcher
damian burcher

Hi All

I've been asked to create a training programme on Key Account Management. I'm ok with the theory but am looking for some practical exercises. Any ideas

Many thanks

Damian Burcher
damian burcher

One Response

  1. Couple of exercises
    Hi Damien,

    If you get in touch off line I’ll send you a couple of the exercises that I use on KAM courses – let me know the level (beginner to advanced),

    Best regards,

    Megan

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