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Seb Anthony

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Licencing workshop material


Hope you can help. I have been approached by an established company who deliver training workshops to clients. They would like to use my training materials (slides, trainer notes and delegate manual ) for their own trainers to run the workshops. Clearly I could charge a one-off fee upfront. However, as an alternative, I am also interested in charging every time the workshop is run. Any thoughts please about reasonable rates to charge, or anything else I need to consider?
Happy Days!
bryan edwards

One Response

  1. some things to consider
    Hi Bryan

    I have never sold licensed material but have purchased it. I would recommend that you get a formal licensing agreement drawn up by your legal representative as otherwise there would be no easy way for you to control how many times people ran the course once they had purchased it from you.

    The other things to consider are; are the people that are going to be running your course fully competent at delivery? So you should only allow people to run your course if they have paid to attend a train the trainer programme delivered by you or any other authorised representative.

    It might be impractical to expect someone to pay every time they run the course so you may want to sell licences in blocks – 10, 20, 50, 100. A simple sales strategy is the more they buy, the cheaper the unit cost becomes.

    Your agreement should also include what right they have to photocopy material, limited to the amount of courses they have purchased multiplied by the maximum number of delegates per course.

    To keep licensing viable, you should continually look to develop your course and material, (think microsoft), so that your clients remain interested.

    Another option is selling a ‘vanilla’ off the shelf version which is a basic package but look to work with clients to develop a version with their branding, working practices and culture contained within which has a larger cost implication.

    As to what you should charge, can’t help there much, I’m afraid. Hope this has been useful to you.



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