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Seb Anthony

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marketing communities of practice


I am assisting a consulting firm to write a book. One of our
chapters is on communities of practice/learning (COP) and specifically e-learning and use of technology to assist marketing managers.

Do you have specific companies that I could contact who have used COP foreither their customer relationship building or their marketing practices. I
am interested in case studies of multi-national companies in which I caninterview the CEO, General Manager, or Chief Marketing Officer about their experience and would be willing to share some of their experiences, metrics
and best practices so we can include them in our book.

Jeff Saperstein

One Response

  1. Communities of Practice
    We have started them at the Chartered Institute of Marketing. There are two kinds. 1) We facilitate senior marketers in round table discussions regarding what is on their agenda. 2) We facilitate senior marketers and L&D people into what L&D best practice can be shared. All attendees come from non-competing companies. I’d like to know more about your book. Please call me at 01628 427 500 and ask for Sabina Carchesio


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