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Seb Anthony

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Marketing games

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Hello!
I am currently designing an introduction to marketing session. Rather than standing up and go through the usual lecture/discussion/case study approach, I would much prefer adopt a more practical and fun approach to the whole thing. Do you know how any business game that would fit the marketing bill? (conducting market research, designing a product mix)..
Many thanx,
Natalie
Natalie Descheres

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