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Marketing Institute Revises E-Learning Materials


The Institute of Direct Marketing (IDM) is updating its e-learning materials relating to its professional qualifications programme - leading to both diploma and certificate level qualifications.

Trainer1 has been given the job of revising and updating the materials to take account of current marketing trends and developments in practice.

Neil Morris, the IDM’s deputy managing director, commented: "It’s important for the overall health of 'UK plc' that, in today’s fast-moving business world, we give as many people as possible the opportunity to learn the techniques of direct, data and digital marketing – and that means making these available via e-learning materials as well as via more traditional methods of tuition.

We are delighted that Trainer1, with its many years of e-learning development expertise, is helping us to revise these learning materials, keeping them up-to-date and relevant to modern marketing methods and practices.


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