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Seb Anthony

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Mens Health Language


Does anybody know how to write health messages for men?
David Mapletoft

5 Responses

  1. How much detail do you need?
    Hi David

    How much detail will you need to go into? Most people who are newly diagnosed like to know just about everything to do with their conditions!
    Also need to think about languages. Diabetes is on the increase in the male Asian population, so is your info going to be generic or targeted to various ages ranges, backgrounds etc. Happy to help as a large part of my role is medical terminology and education, so do get in touch.

  2. Diabetes health care manufacturers
    Have you tried some of the pharmaceutical companies that manufacture diabetes care products eg Novo Nordisk?
    I know they provide leaflets and booklets for people coming to terms with how the disease will affect their lives.

  3. Use of language
    I would like to put a completly different perspective on this.

    2 things-use of some NLP (Neuro Linguistic Programming) techniques-embedded commands, rapport, sensory preferences, meta and milton models.

    Also, the 4MAT communication system discovered by Bernice McCarthy, a teacher, in the 70’s. The 4MAT structure is done in the following order:-
    What if?

    By answering the above questions in the correct order, you will communicate to every member of your audience.

    By using a combination of the above techniques any message can be communicated regardless of age, sex and context.

    The key is to avoid all jargon that your audience may not be familiar with.

    Good luck & keep smiling.

    Sophie Edmond

  4. Living with Diabetes
    As a long term – 25 year – sufferer from the affliction the problem that I and many others labour is that there seems to be as many different reactions to the disease as there are people who have it. Justifiably or not, in this country and the US there are many who are very critical of the medical profession and their lack of knowledge and understanding of the difficulties it causes.
    If you care to contact me direct I will be delighted to give you the benefit of what I know and have learned from many others over the years.
    Alan Mitchell


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