No Image Available


Read more from TrainingZone

googletag.cmd.push(function() { googletag.display(‘div-gpt-ad-1705321608055-0’); });

Need source of communication model : Look 55% / Sound 38% / Say 7%


I need the name of the author and / or research that generated the communication breakdown model - Look 55%, Sound 38%, Say 7%. Can anyone help? Thanks in advance.
David Fowler

4 Responses

  1. Communication circle

    The communication circle that I think you are after is by Dr Albert Mehrabian in 1972 at UCLA.

    The words that I use are ; body language 55%, tone (of voice) 38% and words 7%.

    Hope this helps.

    Debbie Beale

  2. "communication model"
    Debbie is absolutely right on the source of these statistics. It is important to remember that Albert Mehrabian’s research is about how we convey, or communicate, our attitude. melanie Hollinshead

  3. What did Dr Albert Mehrabian say??
    For an interesting insight from the man himself and lest his research be misrepresented “again” may I suggest you read the results of a search using the word – Mehrabian – in the archive section on


  4. robert birdwhistle study 1971
    when i came across this the author qouted was robert birdwhistle 1971 who produced these figures during a research study and is used in nlp in creating rapport and non verbal communication during a training run by tad james 1999 could probably look up more info if your interseted
    contact matthew 07970 481511


Get the latest from TrainingZone.

Elevate your L&D expertise by subscribing to TrainingZone’s newsletter! Get curated insights, premium reports, and event updates from industry leaders.


Thank you!