I’m posting this on behalf of a member who prefers to remain anonymous.
“Do you have any information on the PASS framework for corporate communication? Have you used it in your organisation? I think it is an acronym for Purpose, Audience, Structure, Style.”
Claire Savge
Editor
"Do you have any information on the PASS framework for corporate communication? Have you used it in your organisation? I think it is an acronym for Purpose, Audience, Structure, Style."
Claire Savge
Editor
One Response
PASS Communications
Claire
I have asked around on this one without success. I guess it is one of those perfectly valid made-up acronyms created by a consultant to help package a set of ideas. It may even be from the same creator as DRIP (Differentiate, Remind, Inform, Persuade)- I can’t think why it didn’t take off!
Graham