Please can anyone help? I need to present a condensed sales presentation to a few ladies who know nothing about sales. I have only a couple of hours with them.
so not quite sure what to give them.
Would appreciate any input.
Thanks & Regards
Carol
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5 Responses
Sales presentation
I have developed a two hour programme to introduce selling concepts to non sales people. It is interactive and fun and confronts stereotypes about selling. Get in touch if you would like further information.
Follow K.I.S.S.
Carol
The best way to go about it is to Keep It Short & Simple (K.I.S.S.)
Introduce them to your product briefly, tell them about how people who use this product can benefit. though from your mail it is not clear whether they are your target audience or your company employees but in any case treat them as clients so that they understand how it is done. do inject few trivia’s or funny pics in your presentation to make it light and interesting
Training or presenting?
Carol,
generally speaking a presentation will not aid sales training. Training will aid training. If a presentation is all you propose to do then simply tell them about the theories of sales.
Will it improve their sales? Probably not – that requires a training initiative, will it inform them about sales – yes, to some degree. It really depends what you are trying to achieve, if its increased sales or skills, then this isn’t a viable solution.
Thankyou
Thankyou for all your advise.
Robin I would be very interested to know more about your 2 hour sales training that you have developed.
Carol
Sales
Hi Carol
You have a tough challenge in just 2 hours and can’t expect too much…
I would start by looking at behaviuors of sales people, what makes a good sales person, what make a bad sales person, and get them draw on their experiences! From this you can hopefully bring out some key skills in selling, just basics like listening, empathy, questioning etc
Where to go from here would be depend on how selling will be impact their jobs! It could very basic sales process, or develop a small area that will be relevant!! (For example, if their role is going to be to sell additional products on incoming customer calls, some work on questioning and creating the need would be useful)
Would happily offer more advice if required
Rob Pardon
– Regional Sales Trainer