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Seb Anthony

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Porters Five Forces


I have been asked to research Porters Five Forces for a sales managers workshop. If anyone has trained this model in the past and knows of some good exercises I would really like to hear from them.
Cherryl Norman

One Response

  1. 5 forces
    Remember the drawback of Porter in that it is a static snapshot and is only about the industry sector (near environment)rather than your own organisation where both resource based and stakeholder analysis are also relevant

    Ideally the Porter/strategic group analysis fits within the far environment where you might use a STEEPLE process

    That being said, if you /they are intent on using just Porter’s 5 Forces – simply ask questions around each of the 5 boxes (perhaps add in box 6 – complementors)and ask them to both list what’s happening (qualitative)and suggest a score of 1 – 10 for effect where 1 low and 10 high.

    You’ll thus be able to work out the desirability or otherwise of playing in that sector. Then work out is your organistaion has got what it takes to match the KSFs.


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