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Pricing a train the trainer course


I'm developing a two day creativity course and have been asked to price it on a train the trainer basis.

Approximately, how many days should the TTT be for this course? Would the daily rate be different?
Should I be charging some sort of licence?
To make it more complex the customer is in saudi arabia.

Any help appreciated


david weeks

One Response

  1. How much to charge to give away IP?
    Hi David
    100% of a little or 20% of a lot…

    The key here is protecting your IP that means having a license agreement drawn up professionall – this will mean that you get paid for each time the course is run. materials copied or an annula license – you will also want trainers to sign this personally to protect your material.

    Personally I would look at charging 10 times the cost of you running the programme. This way it starts to make the ‘train the trainer’ option a business decision rather than a ‘whim’ to have the material in house.

    How many days? well that depends – have they attend the ‘basic’ course themselves? Do they need to know what they are modeling? How much training experience do they have?

    For delivery of a one day course to non-trainers the TTT programme I have used took 7 days. This included them seeing the programme – developing their skills & them delivering the programme to real participants.

    Trainers ALWAYS under charge for this type of arrangement – remember if the programme is branded with your logo YOU have to be sure that the people delivering the programme do your company/ brand justice.

    Mike Morrison


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