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Seb Anthony

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Sales Training


Im trying to find the originator of the Feel, Felt Found model when dealing with doubts/objections.

Does anyone have any ideas?

I have googled but havent been able to find the originator, although other Learning professionals in my organisation seem to think it is the work of Cohen Brown or Zig Zigglar.

Please help!

Charlotte Walton

2 Responses

  1. FFF
    Hi Charlotte,

    I have used Feel Felt Found as part of my negotiations workshop for the last 6 years, and found the originator was Zig-Zigglar.
    Although it may be worthwhile logging onto his website to clarify this, as I found my information about FFF on the Internet, and as we know by experience the Internet is not always correct/reliable when it comes to fact.

    many thanks

  2. Thank you!
    I hadn’t come across the 3 Fs before but I Googled it so will be using it in future. Thanks for bringing it to my attention!


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