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Seb Anthony

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Sales/selling techniques


I'm looking to produce a selling workshop which trains young sales team members how to effectively sell products in a retail store. Is anyone able to share with me any ideas/approaches/activities/suggestions of how to go about this? If you have any great ideas on things that can be said to 'seal the deal' or overcome objections, that would be great.

many thanks
Craig Ramsay

6 Responses

  1. Sales workshop
    Hi Craig,

    I have a 3 day training workshop for Sales People new into Sales.
    Please email me directly to obtain a copy – I may also have some other workshops which you are welcome to.


  2. Exercises for Sales Workshop

    I’ve got a couple of exercises that you might be able to use – send me an E-mail and I’ll reply with the details.



  3. lots of ideas!
    Just to let you know that Training For Advancement has worked with many multi-site retailers to develop practical and effective sales skills in their store teams. Check out the website at or give me a call if you would like to find out some more details (Anne Nash 01782 717817)

  4. Incentives
    Incentivising staff to sell properly is half the battle. Whilst I believe sales training can be effective if there are no rewards for doing a good sales job it’s an uphill struggle to persuade people they should go all out to “seal the deal”.

    Otherwise, for me the key to sales training is to get your delegates to “feel” the joy of a good sale. One of the things I used to do as a call centre sales trainer (mobile phones) was get the delegates to call our competitors and visit our and other retail sites to get a feel for excellent sales and terrible sales so that they understood the difference in practice and actually wanted to emulate those who were good at what they did. It’s good fun and they’ll understand it far better than you can train them to in a sterile training environment.

    Hope that’s of some help.

  5. Free Resounces
    Hi Craig

    I have a free resource on my web site “30 magic selling questions” if you or anyone else wants it, go to and select the free resources from the menu and you’ll find instructions there.

    Otherwise, training them that

    – An objection is a request for more information,

    – Take a consultative view rather than transactional to selling

    – Closing the sale should happen by itself if the sale has been done correctly

    – Set yourself targets, everyday, realise what takes you to your goals (sales) and what doesn’t

    Half the battle, especially with retail and transactional selling is keeping the motivation up and teaching behaviours for success rather than cold hard selling skills.

    Hope this helps, feel free to contact me on to discuss further.

    Best wishes

    Rich Lucas

  6. Magic Wand…
    Hi Craig,
    I too am a retail trainer, and am always trying to search around for new ideas! My personal experience leads me to suggest that the most effective way is to do the open, present, close thing and get the learners to come up with their own suggestions basing it on their own experience both as a seller and a buyer.
    If you do manage to fina a magic wand to make sales people fabulous please pass it my way!! My company has been training sales for over 150 years, which is a bit on the disheartening side as we clearly have never got it right!
    Best of luck…


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