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Seth Godin: Creating tribes for business success

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Trainers often don't think of themselves as small businesses or even entrepreneurs, but they are. In this video Seth Godin - iconic figure in social media and small business - talks exclusively to Dan Martin about how small business owners need to think tribal to become indispensable.

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This video was originally published on our sister site BusinessZone.co.uk.

Seth Godin was interviewed at the Small Business Summit in New York.

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