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Karen Jolley

Sales Learning & Development Conference

Business Development Manager

Read more from Karen Jolley

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Should companies invest in sales skills for all?


The quality of a salesperson, in a B2B environment, is one of the most important, if not the most important factor influencing a prospects’ decision to buy. How much are you investing in your team? Every great sales manager will tell you that training and development are the foundations of building an outstanding sales team.

Together they assist salespeople to continue professional growth and become more effective, although often pushed to one side to focus on immediate sales drivers and targets.

Sales training isn’t just for sales teams, the skills within the training can be transferred to other aspects of business including networking, personal development skills, management and leadership to name a few. A business relies on sales to keep trading and to progress further within today’s ever-growing business environment.

Training needs are constantly evolving and changing to keep up with the demand for the most recent knowledge available today. Regardless of operational level or sector, sales training helps employees to adapt and grow in their field and improve their skills.

There are numerous positive reasons why you should invest in sales training and development for all staff members, here are the most impactful:

Improve listening

Listening is one of the most critical toolkits in any staff member’s role. Training helps to develop active listening which in turn leads to better communication between both internal and external contacts.

Makes more efficient

Training enables employees to look at their productivity and as a result can avoid time-wasting activities as well as learn how to better organise and structure their working week.

Reinforcement and new techniques

Only training and peer discussions can give insights into developing your training system. To be truly great, you need to work at it.

Enhances communication skills

One of the more obvious ones, but training and development gives new experiences that aid to develop how and when you communicate with others.

Impacts ROI

There is no doubt that good learning development impacts the bottom line, in a positive way. It revives enthusiasm and increases motivation within your team to succeed.

Are you looking to develop your sales team’s skills in the future?

The annual Sales Learning & Development (SLD) conference is taking place at the Ricoh Arena in Coventry on the 30th November. Join other leading development teams to hear the latest insights and techniques to create stronger sales capacity in the future for your company.

Author Profile Picture
Karen Jolley

Business Development Manager

Read more from Karen Jolley

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