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Storytelling in business


Have you got any resources that you would be willing to share around storytelling in business?
victoria Robson

7 Responses

  1. Storytelling
    There was an excellent article in Training Journal in April last year, and I believe that Kaizen Training have a course coming up soon. Sorry I don’t have the exact details of this, however, in Brussels on 17 June there’s a Storytelling Masterclass promoted by ArkGroup [email protected].

    Melanie Hollinshead

  2. IBM Knowledge Management
    Dave Snowden of IBM Knowledge Management has written a lot on this and is well worth hearing if you ever get the chance. There’s an interview with him on

  3. Tales for Trainers
    Margaret Parkin wrote book called Tales for Trainers. As well the American Society for Training and Development (ASTD) sells a booklet that focuses on storytelling. Both I believe focus on storytelling and training however you may be able to adapt some of their learning to business in general.

  4. Power of the Tale
    I saw a book advertised called The Power of the Tale, by Julie Allan, Gerard Fairtlough and Barbara Heinzen. I haven’t read it. It highlights benefits of storytelling and gives 7 settings to illustrate how storytelling relates to business.

  5. My specialization
    I have been working with stories for groups and organizations for 20 years.
    I call it mythgnosis. I help the organization find and work on its own story rather than prescribing a story for them.

    email me on [email protected] or ring me direct on 01608811746

  6. Storytelling in Business?
    Kind of sounds contrary doesn’t it but I use story telling to take the fear out of making presentations. I find that in business, especially in German business, they feel silly telling stories, unless I lead by example, with a few amusing anecdotes, of being self employed. Case Studies, I find are more communicative for all concerned so I tend to use those more but I think story telling is a valuable skill and a useful learning technique which is easier on the memory. Try using Pretty Women as a base, it has a lot of business scenes, and get them to tell the story. For non native speakers this will tend to be very stiff at first but by giving people characters and opinions, they find it easier to put a little emotion into it.

    Storytelling must always have a strong degree of relevance to it, to be accepted and respected in the business arena. So tell them what skills they will be learning as a result of the exercise.

    Take care and have a great week!


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