A new study suggests as many as half of managers have received some sort of coaching in the workplace in recent years.

Minneapolis consultants CO2 Partners surveyed middle to senior-level executives via the Internet and found that 50% were provided with coaching on more than one occasion.

“We knew coaching was growing, but are surprised by how quickly it seems to become the norm among executives in positions that require them to manage others,” said CO2 Partners President Gary Cohen. “We suspect the coaching in question encompasses various kinds of support, from formal guidance provided by outside professionals, to mentoring as well as advice from one’s immediate supervisor. Nonetheless, the finding indicates a startling trend.”

The survey also implies that people are being more open about the coaching they receive, said Cohen. “Coaching is now seen as a development initiative, not as problem solving, with more people both receiving it and being willing to say so. A stigma once associated with coaching seems to have gone away.”

The study also found that 60% of those surveyed believe that coaching that focuses on leadership development would be of the greatest benefit. Of those that got coaching, 59% reported that they found the experience beneficial.

According to Cohen, more individuals are seeking coaching today. “About one in three coaching assignments at mid-size companies is being initiated by the manager rather than by HR or the employer.”

Cohen advises individuals to get the most out of their coaching by being clear on the results sought. “There are different types of coaching available and deliverables, styles and outcomes can vary significantly. Clarify these issues in your first meeting with a coach so you know what you can expect and if it’s a good fit for you and your situation.”

CO2 Partners surveyed 3,447 individuals via the Internet, nearly 90% of whom are middle to senior-level managers.