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SWOT Analysis


What are the origins of SWOT analysis? Who is accredited with this as a model? Anyone have information regarding this please?
Ann Marie McKenna

4 Responses

  1. Harvard
    Apparently it is the central theme of the “Harvard Policy Model”, developed at Harvard Business School in the early 1920s.

  2. Thanks
    Thanks for that Bob. Do you happen to know the name of the individual who is accredited with this as an original concept and any backgroung theory relating to this?

  3. Sorry
    I know what you mean: someone must have thought of it, unless they sat round in a meeting and four different people each came up with one of the letters!

    But I’m afraid I’ve found very little on the origins on the web apart from the below. Perhaps you could contact Harvard, if it is very important to know?


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