Using examples from vacations to colonoscopies, Nobel laureate and founder of behavioral economics Daniel Kahneman reveals how our "experiencing selves" and our "remembering selves" perceive happiness differently. This new insight has profound implications for economics, public policy - and our own self-awareness.
Watch the other TZ picks of the fantastic TED Talks series: Seth Godin on tribes and leadership, Randy Pausch: Really achieving your childhood dreams, JK Rowling - the fringe benefits of failure, The knowledge ecosystem, Fields Wicker-Miurin on Learning from leadership's 'missing manual', Gerver Tulley and his tinkering school, Dan Pink on the science of motivation, TED Talks: Alexis Ohanian on how to make a splash in social media and Tim Ferris: Smash the fear, learn anything, Jamie Oliver -teach out kids about food.
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