No Image Available

Nicola Cockayne


L&D Adviser

Read more from Nicola Cockayne

googletag.cmd.push(function() { googletag.display(‘div-gpt-ad-1705321608055-0’); });

The PROVE Communication Model



Has anyone come across this communication model?   I can't seem to find anything about it on google!  Anyone used it in a training session?



5 Responses

  1. PROVE Communication Model

    With regret not one that I remember, but we might constructively speculate about its content?

    P might be prepare.  If its worth doing, it is worth doing well so invest properly in the process.

    R might be research.  What is the issue, what media will I use, what is my primary /secondary audience, what are the timing issues, etc…?  Alternatively R might be revise or review or rehearse.

    O might be organise.  Organise your message and / or the logistics.  Alternative "O" options are orate or order.

    V might be vocabulary.  A final check to ensure that the words you are using are pitched at the right level for the recipient(s).

    E might be, and very likely is, evaluate … though it might, potentially, be edit …


    If you like even some of this, play with it, polish it, publish it and you will forever have "Nicola's PROVE Communication Model"!  Good luck.

  2. No! Aristotle!

    Ha ha … I'm an idiot, forgive me.  It occurs to me that you might be thinking of Aristotle's model of proof?  Rational (logos), emotional (pathos) and ethical (ethos) proofs, that are well arranged, use compelling dialogue, and are well-delivered?  If you google this I am certain you will find what you need.

    So much for "Nicola's Communication Model" …!

  3. Aristotle’s model…

    is also referred to as the Three Greeks model of influencing….if that helps


  4. PROVE

    Hi I use the prove model in problem solving sessions as follows:

    P = problem

    R = reality

    O = options

    V = vehicle

    E = Evaluate



  5. PROVE Model

    PROVE is a model for influence and persuasion. I use it for proposals, requests and so on all the time and teach it in communication, influencing, emotional intelligence and even project management courses:

    P = PROPOSAL or Propositiion (Concisely state your proposal)

    R = REASON (Give your best THREE reasons. "Best" from the point of view of the listener)

    O = OTHER VIEW or Objections (Give the counter arguments o show that you've fully thought it through, empathy and to "inoculate" against them bringing an objection up when you're finished. Mention ALL the objection you can think of.)

    V – VERIFY or Validate (Provide measurable, factual evidence of success [or projections if it's never been done before] to show that it works/will work and to nullify the "O")

    E = END by restating your proposition and suggest next steps


    Reasons are arguments, Verify is evidence.


    This model presupposes that you have done all the ground work (research, questioning, fact finding, etc) before you get to the PROVE.


    Hope that helps.

No Image Available
Nicola Cockayne

L&D Adviser

Read more from Nicola Cockayne

Get the latest from TrainingZone.

Elevate your L&D expertise by subscribing to TrainingZone’s newsletter! Get curated insights, premium reports, and event updates from industry leaders.


Thank you!