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‘The Ultimate Book of Business Creativity’ by Des Dearlove


The Ultimate Book of Business Thinking
Des Dearlove
Publisher: Capstone

Everyday we hear of new business "buzz words" or "T.L.A.'s" (Three Letter Acronyms). How do we keep up to speed with these concepts and ideas that are rapidly shaping modern business?

The Ultimate Book of Business Thinking is the answer. Dearlove describes each concept and idea, shows how it has been applied practically and gives alternative interpretations and definations from the sceptics. He assesses the opportunites and pitfalls for todays business for concepts ranging from just in time, kaizen, hot desking and outsourcing. Dont think all it contains is new off the wall thinking either, some of the concepts reviewed in this book include the work of Maslow and Frederick Winslow Taylor. The Ultimate Book of Business Thinking spans the years to bring the best to your desktop.

This book forms a one stop A to Z guide to profiting from the worlds greatest business ideas. Its all there at your fingertips and this book will grace the desk of anyone from operator to director. It can be read from cover to cover, dipped into for reference or simply browsed to spark a new thought or creative insight.

Simon Shaw
Training Manager
Nestle UK Ltd

A wide range of Capstone titles of interest to training and HR professionals are immediately available in the Capstone store within the TrainingZONE shopping Mall - many at discount prices.


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