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Time to put thinking hats on!


Hi All,

I appreciate your time and thoughts here.

I am developing a new training 'academy' (basically gathering all the training we have, finding the best bits, and creating a catalogue of modules), for 'professional skills (personal effectiveness, time management, presentation skill etc).

E-learning, and webinars will form part of the training methods, but to reach 18, 000 people, acrosss 14 countries, we do need to get creative!

The short answer would probably be; employ more trainers (!)  and have them deliver across the countries, unfortunately, this is not an option.

The question is then... how else can we get training 'out there'.

One idea I had was to send an email out to all people managers once a month with a problem/scenario (what would you do in this situation?) We would give 4 or 5 different possible answers.  The following week we would send an email with the answer.  I realise lots of people would delete the email, but some would read it, and think about the problem (worth a try!!) People would not need to respond to us, and all I would need to do it create the scenario.

Any other suggestions would be greatly appreciated.

Thanks Haggie (formely Fraggie!!)

2 Responses


    Hi Haggie

    1 suggestion would be to incorporate e learning step by step instructions to some of the processes  but primarily I would do some in depth training needs analysis of who needs what training and when.

    Then you will have numbers and identified  modules you can develop and deliver to a smaller targeted audience.

    When you have successfully delivered this first batch of specific training by whatever means (in person? e-learning?) you will be better placed to see what worked or didn’t work and adapt the next modules to fit the countries,business units and staff.

    I wouldn’t look to roll out everything  to everyone !

    Hope that helps?



  2. Weekly tip

    Hi Haggie,

    I am intrigued with your idea of the emailed scenario. I send out a weekly tip on management to a large number of people globally and have found out there are some things that work, and some that don’t !

    The email subject line is critical. It is like a headline in a newspaper. It must grab attention and curisoity.

    The email format needs to be the same each time so the email is instantly recognisable in the inbox.

    The length seems to be crtical. Too short and people seem to doubt its value, too long and they ignore/delete/unsubscribe. There seems to be a sweet spot on the length.

    The text needs to be consise and direct. Whatever I write, I susally end up removing a lot of words when I re-read it because the words were not actually adding anything to the meaning. I love that old Mark Twain quote.. Sorry this is so long, I didn’t have time to make it shorter.

    A link to a resource of further relevant information is useful. It also means you can track click throughs on the link and thus gauge interest in the topic.

    I also find that content related to personal development and self seem to get more attention that things like "7 ways to improve delegation"

    Happy to chat about my experiences further after doing this for over 2 years, so drop me a private message ūüôā

    Cheers, Paul

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