Television and media producer Tinopolis has acquired Video Arts Group in a £2.4m deal.

Video Arts was established in 1972 by a small group of television professionals, including John Cleese, who pioneered the use of humour in training. Over the last 30 years it has produced several hundred training videos and DVDs for more than 100,000 organisations worldwide, and won at least 200 major training awards.

Ron Jones, Tinopolis executive chairman said: “Video Arts with its large and respected library and over 14,000 established customers, combined with our existing new media and e-learning expertise consolidates our position as a leading player in this industry. We are very excited about the potential for us to work together to build the business.”

As well as utilising its new media expertise, Tinopolis said it would also be able to draw on the television production skills in subsidiaries Mentorn and Sunset + Vine to produce multi-platform training materials.

Martin Addison, managing director of Video Arts said: "The future for Video Arts is to continue our strategy of building our Digital Content Library. Digital delivery is increasingly what our customers want and the strong library is particularly suited to this need. Tinopolis' experience in on-line education and training will help us to implement this strategy."