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Rus Slater

Coach and Courses


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TNA and ROI in austerity Britain….is this a suitable case study?


I'm sure that we are all used to training workshop cancellations but this really does take the biscuit,

~they couldn't get people to come to a FREE training event!

~they didn't cancel it until the day it was due to happen!

Is this a suitable case study for a TTT course?


One Response

  1. Too many questions

    How did they market it?

    Who did they market it to?

    What was the ROI measure?

    How would you ever measure behavioural change following something like this?

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Rus Slater


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