One Response

1. WOW

   Hi Adriana,

   I would focus on what the training will or can do for those who attend AND follow up properly. The old what’s in it for me of radio WIIFM.

   So relate the outcomes of the training to something useful for example, attend this training and you will be able to:

   Earn more money
   Build productive relationships
   Have more time to enjoy yourself
   Get more done in your day
   Deal with difficult situations

   I had the classic objection from one employee at an engineering firm about some time management training he was to attend.

   He was the first to turn up and was a mature and very experienced employee. He said he had no issues about time management at work and was told he had to attend because everyone in his department had to.

   I asked if he had any time pressure outside of work. He had – he ran a youth football team, had three children and his wife wanted him to do more around the house etc.

   I asked him if he would be happy to work on his social and domestic time and forget the work side which he was more than happy to do. At the end he told me it was one of the best courses he had attended!

   There are at least two advantages in relating training to what is of most interest to the individuals:

   1. They often implement the training more readily outside of work where, maybe there is less of a negative impact if they get it wrong initially. Sometimes this works the other way and they try things out at work so that it goes well in the football team etc. Either way it’s an effective driven of real behavioural change.

   2. The memory anchors linked to things people like seem to be much stronger and therefore helps them recall more of the training more easily.

   Cheers.

   Nick