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TrainingZONE LearningWire #115: eLearnity interview, a tale of ILAs, pricing e-learning


TrainingZONE LearningWIRE - Issue 115
21 August 2000
Yell Awards 2000 Commendation - Best e-Commerce Site (B2B)


1. Interview of the month: David Wilson, eLearnity
2. A tale of Individual Learning Accounts: chapter two
3. Online course directory services experience tough marketplace
4. Pricing e-learning: expect to pay more for the human factor
5. Special Feature: Tenders


Editor's Note

The market for online learning is a growing and ever-more crowded
one. Listings services abound, with plenty of suppliers queuing
up to offer the latest in all-singing, all-dancing technology for
learning. If you're after online learning, there's no shortage of
companies queuing up to offer a tantalising glimpse of hassle-free,
learn-anywhere training for staff, whether they're in Tottenham or

This week, TrainingZONE spoke to David Wilson, founder of
eLearnity, a company aiming to cut through some of the marketing
hype surrounding the vast array of e-learning products and
technology currently on offer.

When asked to give advice to anyone taking tentative steps towards
setting up an e-learning system for their company, eLearnity's
response was to 'make sure you talk to someone who knows what
they're talking about'. Problem is, it's difficult to know who to
talk to when so many shiny brochures and salesmen are out there.
The likelihood is that there'll be a few costly mistakes made along
the way by those struggling to make sense of this brave new world.

Stephanie Phillips
News Editor
mailto:[email protected]

Latest News
A selection of this week's news stories

Interview of the month: David Wilson, MD, eLearnity
TrainingZONE spoke to eLearnity's David Wilson about their views
on the current explosion in e-learning and the potential pitfalls
in purchasing technologies for training.

A tale of Individual Learning Accounts: chapter two
Last week, TrainingZONE reported that it had become the proud
owner of an Individual Learning Account. Now we'll tell you what
happened when we tried to put it into action!

IIP's contribution to profitability not clear, says study
The CIPD reports that a study by Industrial Relations Services
finds that companies are often failing to see a link between the
Investors in People standard and improved profits.

Educational for non-financial managers (level 4/5). The book
covers managing budgets, management accounts, financial reporting,
key ratios, investment appraisal, forecasting techniques, job
costing, cash flow management, financial strategy, ethics,
communication with many examples. Assignments on CD. More info at
20,000 professionals receive LearningWire. To reach our

The role of the media in lifelong learning
Key government speakers were present at the recent Adult Learners'
Week Media Conference to give positive encouragement to the role
of television in giving access to learning for all.

DfEE's DG of Lifelong Learning talks to Individual Learning News
Nick Stuart, the Department for Education and Employment's
Director General of Lifelong Learning is featured in conversation
with Richard Ingham, Editor, Individual Learning News.

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This week, we're offering various Gower videos at 25% off the list
price. New offers will be added on a daily basis - why not check
out the latest now at

Online course directory services experience tough marketplace
As some services disappear, new alliances are formed.

Pricing e-learning: expect to pay more for the human factor
The results of a survey canvassing opinions on expectations and
perceptions of the price of e-learning finds that purchasers of
online training expect the cost to increase significantly by
adding in the human factor.

Instructional Designer, e-learning, Gloucestershire, 30,000-35,000 GBP
Job Search/Personal Skills Trainer, London, 18,000 GBP + bonus
ESOL/TEFL Teacher, London, 16,000 GBP + bonus
Not sure you're being paid what you're worth? CareerZONE now has
a salary guide supplied by PSD Financial Services at

Community Features

Online workshop: Time Management
This week, management trainer Alastair Gordon tackles that
perennial problem, managing time, a constant source of frustration
as we attempt to jam more and more into busy lives. With work-
life balance being given plenty of publicity in the last few
months, this weeks' workshop may just help to bring a bit of space
into schedules you thought were full-to-bursting.

All TrainingZONE workshops are free to join and make self-
development and continuous professional development easy to do
from your desktop. To join in this week, just visit the workshop
at 13:00 BST on Tuesday 22 August.

Got some news you'd like to share with other TrainingZONE members?
Get your own stories on the site now at

Any Answers
Question of the week: Creating a Management Development Programme
As part of the role of T & D Manager, I've been tasked with the
creation and production of a modular development programmes for
our cinema Managers and Team Leaders. I would like to hear from
other trainers and developers who have written programmes
themselves and how they went about it and how it was structured.


Joanne House

Other questions posed this week:

- Daniel Stannard is looking for training courses on dealing with
the media in a crisis
- Mike Taylor wants to know, aside from Skilvest, what other
websites offer databases of courses
- Mary Green is looking for expertise to deliver tailored SQL
training for the NHS

Thanks to Helen Marshall, Malcolm Harper and Jeff Musselman,
who contributed suggestions, help and advice to other
TrainingZONE members this week.

For Great Products - Great Bargains - Great Suppliers, visit the
TrainingZONE Mall. Browse our range of over 600 Training and
Human Resource Products from leading suppliers. Enjoy the benefits
of TrainingZONE prices we've negotiated on your behalf - 10% off
virtually all the products on sale, and don't forget, free
delivery to UK addresses.

Special Feature: Tenders
Our Tenders 2000 Challenge has really taken off. This 'match-
making service' for freelance trainers and those with projects to
tender for is one of the fastest moving areas of the TrainingZONE
site. Here is just a selection of opportunities posted over the
last few days:

** Lotus Notes freelance trainer required
** High Calibre Sales Training and Customer Service
Consultants required for international assignments
** Freelance trainers for e-commerce and web training required
** Trainer required for IPR course in Oman

Full details on these and other opportunities at

**Coming soon** a dedicated freelancers area of TrainingZONE,
which will form a comprehensive resource for anyone who is working
as a freelancer or planning to do so.

Calling all course providers
TrainingZONE is about to launch a brand new directory of courses,
conferences and events. Whether it's professional development,
technical updates or exam training, community users will be able to
use this service to find the right course to match their
requirements. The proposition is simple: no listing fee, no
commission taken on bookings. So, if you run a programme of open
courses and wish to find out how to include them, contact Russell
Holt, Director of Online Learning at TrainingZONE on 0117 915 9600
before 24 August 2000.

Our regular round up of useful resources on other websites has
thrown up the following interesting snippets:

pdc-online launch a new Performance Appraisal Toolkit capable of
adaptation in various ways.

A1 Limited has launched a range of 350 low cost online
courses with interactivity and on-going assessment.

Dealing with difficult people: A new resource document has been
added to the successful 'Topics for Trainers' series available on
the Chartered Institute for Personnel and Development website.

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