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John Rice

Bowland Solutions

Sales & Marketing Director

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Using 360 degree feedback to create sustainable behavioural change

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Just reading an article in Training Zone by Tom Quayle of 'The Chemistry Group'  which talks about the challenges of creating lasting behavioural change and some pointers as to how to make it happen.

There are some good insights into motivational theory and it is coupled with some practical ways in which organisations can consider using measurement, the surrounding environment and peer influence to create change.

Taking the measurement angle first, we consistently see that once behaviours are clearly defined, there is a clear awareness of them on the part of employees, and they are brought into the realm of day-to-day discussion, the move to some form of measurement or rather feedback becomes critical.

Using 360 degree feedback to provide a structured way for people to give and receive feedback on those behaviours deemed important to the sustained success of the business is a key way to begin to bring about raised awareness and shift in habits.

I think he is right to also highlight environment and  community too; there is much to be said in helping people adopt new habits by making it easy for them to do so; similarly, peer influence and social proof whereby such behaviours are observed within a significant majority or an influential minority, can further help in the change taking root.

Awareness and taking responsibility precede behavioual change; feedback sustains it.

John

Author Profile Picture
John Rice

Sales & Marketing Director

Read more from John Rice
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