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Using Kirkpatricks Four Levels Evaluation Model


I am involved in designing an evaluation framework for a leadership programme and we have decided that the Kirkpatrick Model will provide us with a useful framework within which to design our evaluation methods and tools. In fact we are planning to use an extended version to include a needs analysis pre-level. But we are concerned that this is a trademarked model and wonder if we need to seek permission to do this and how to go about it. Does anyone have any advice of experience in this area. Thanks

2 Responses

  1. Using Kirkpatrick

    I am currently designing a "Kirkpatrick" style evaluation system for my company. Having read the books and papers and met Jim at the Training Zone event last year and we are using the ideas without using any trademarks. Jim’s basic principle is to encourage training managers to carry out the best practice they do already but to do it starting with the business outcomes so Jim has not so much invented a new approach asre-ordered how the existing approach was being done by many. I have been in touch with Jim on a regular basis since the Trainingzone live event last year and I feel he would be very interested to hear from you about what you are doing which of course helps him to guage how the model is being applied.  



  2. Using Kirkpatrick

    Hi Nick


    This is very useful. Just one question, can I contact Jim through the Kirkpatrick website or do you have different contact information?


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